Automotive Embedded Software & Connected Vehicle Solutions 

Embedded. Digital. Agile. Trusted.

ElectRay delivers production-grade automotive software products and independent engineering services for OEMs and Tier-1 suppliers. 

From vehicle diagnostics stacks (UDS, OBD, OBDonUDS, ZEVonUDS), secure flash bootloaders, and BSPs to fully customized ECU, SDV, and E/E software development, and Connected Vehicle Platform, we support automotive programs across the complete vehicle lifecycle from architecture to production deployment. 

Our work is grounded in scalability, safety, regulatory compliance, and long-term maintainability for modern vehicle platforms. 

Automotive Software Engineering Services

We deliver independent, end-to-end automotive software engineering services for ECU and vehicle platforms across Body, Powertrain, Chassis, Connectivity, ADAS, Infotainment and EV domains. 

Our teams support custom software development, configuration, integration, testing, and third-party stack integration across AUTOSAR Classic & Adaptive, diagnostics, bootloaders, and ECU middleware. 

Embedded Software Engineering Services 

ElectRay delivers end-to-end embedded software engineering for automotive ECUs across Body, Powertrain, Chassis, Connectivity, ADAS, Infotainment, and EV domains. Our teams build production-grade ECU software aligned with OEM standards and series-production requirements. 

What we deliver 

  • AUTOSAR Classic & Adaptive based ECU software 
  • Custom ECU firmware, middleware, BSPs, and bootloaders 
  • Diagnostics enabled, production-ready ECU platforms 

Connected Vehicle & Cloud Solutions

ElectRay delivers connected vehicle software enabling secure ECU-to-cloud communication, OTA updates, and real-time vehicle insights. We offer both custom engineering and our embedded-first connected vehicle platform, eConnectX. 

What we enable 

  • Secure ECU-to-cloud data flow 
  • OTA updates & remote diagnostics 
  • Scalable cloud integration for SDVs 

Software-Defined Vehicle (SDV) Engineering 

ElectRay supports OEMs in transitioning from hardware-centric vehicles to software-defined architectures without disrupting current production programs. 

SDV engineering focus 

  • Zonal & centralized vehicle architectures 
  • Service-oriented middleware & platforms 
  • Virtualization-ready vehicle software 

Software & E/E Architecture Integration 

ElectRay helps OEMs and Tier-1s design and integrate scalable software and E/E architectures that support today’s vehicle platforms and future SDV programs. We ensure smooth integration across ECUs, domain controllers, and centralized compute platforms. 

Where we add value 

  • Vehicle software & E/E architecture design 
  • Legacy-to-SDV architecture transition support 
  • Third party AUTOSAR stack integration 

Vehicle Diagnostics 

ElectRay delivers reliable vehicle diagnostics engineering supporting development, manufacturing, and after-sales operations. Our solutions are built for modern ECUs and software-defined vehicle platforms. 

Diagnostics focus areas 

  • In-vehicle diagnostics, flashing, and coding 
  • SOVD, UDS, OBD & DoIP 
  • Remote diagnostics and vehicle health monitoring 

Automotive Cybersecurity & Functional Safety 

ElectRay delivers end-to-end cybersecurity and functional safety engineering aligned with global automotive standards and OEM requirements. 

Our engineering approach 

  • Security and safety by design 
  • ISO 21434 & ISO 26262 alignment 
  • Production-ready validation and compliance 

Case Studies

AUTOSAR UDS Software Stack Implementation and Integration

Functional Diagnostic Requirements Definition for Software-Defined Vehicles

UDS Diagnostics Implementation for Climate Control ECU

Accelerating SDV Readiness: AUTOSAR Adaptive Execution Manager

Why ElectRay?

ElectRay is trusted for delivering production-grade automotive software both as reusable, market-ready products and as fully customized engineering programs. 

Embedded. Digital. Agile. Trusted. 

We embed deeply within customer engineering organizations, build embedded-first automotive software platforms, and deliver with agile, scalable execution. Our trust is earned through engineering ownership, quality, standards compliance, and predictable delivery.  

What Makes Us Different:

  • 10+ years in automotive embedded & digital engineering
  • Proven delivery across global OEM & Tier-1 programs
  • Deep AUTOSAR Classic & Adaptive expertise
  • eConnectX: Embedded-first connected vehicle platform
  • Strong engineering culture focused on quality & safety
  • Scalable teams for multi-domain automotive programs
  • Experience across EV, CV & passenger vehicle platforms

Our Technology Stack & Expertise

  • AUTOSAR Classic & Adaptive
  • C/C++, Embedded Linux, RTOS
  • Functional Safety – ISO 26262
  • Cybersecurity – ISO 21434
  • Telematics, MQTT, REST APIs
  • Cloud: AWS, Azure, GCP
  • CAN, LIN, Ethernet, UDS, XCP
  • Bootloaders, BSP, Diagnostics 

These technologies power ElectRay’s production-grade software products and platforms, including the eConnectX Connected Vehicle Platform. 

Hear From Our Happy Customers

The engineer that we trained for our project needs was very good and helpful in project execution. He really could fulfil the expectations.

Andre Zeh, Managing Director, Fleckner und Simon Informationstechnik GmbH
ElectRay supported us for over 3 years with software development and testing. Their team was well-trained, deeply committed, and treated our projects as their own. Continuous upskilling and strong teamwork gave us a real advantage.
Ambarish Gupta, Head of Electronics, Brose India Automotive Systems Pvt. Ltd.
Over the past three years, ElectRay has helped us achieve key project milestones. Their team consistently showed eagerness to learn and a positive, collaborative attitude. Congrats on building such a great team!
Bhan Pratap Sengar, Manager Electronics Systems, American Axle and Manufacturing Corporation Pvt. Ltd.

ElectRay has shown unique approach towards the work requested in terms of ownership and taking responsibility. We see ElectRay as a quick learner that could understand our need in due time and was able to deliver the expected.

Sunil Patil, General Manager - Engineering, Behr-Hella Thermocontrol India Pvt. Ltd.
The ElectRay Engineer’s working on our projects were technically sound. They also supported knowledge transfer process on project completion & that was very helpful.
Chetan Namjoshi, Software Manager, Varroc Engineering Pvt. Ltd.
Working with ElectRay was a very positive experience. Their team showed sincerity, technical strength, and strong ownership, especially in functional diagnostics. They delivered quality work, communicated well, and met project goals with a structured approach.
Vikrant Bhangay, Head E-Cockpit, FEV India
It was great working with the ElectRay team. Communication was always clear, and the team showed strong understanding, responsibility, and commitment. Strengthening skills in areas like AUTOSAR and ASPICE can take them even further.
Chayanika Baruah, Manager - Software Design, Beher-Hella Thermocontrol

What Makes ElectRay Different

From central vehicle brains to intelligent core systems, ElectRay helps OEMs solve real engineering challenges and bring next-gen mobility to life.

Blogs

Discover how the Motorcycle Industry can evolve by adopting cross-industry technologies from automotive, aerospace, telecom, and consumer electronics to stay competitive.

What the Motorcycle Industry Can Learn from Automotive’s Cross-Industry Tech Adoptions

The Future of Vehicle Diagnostics in the SDV Era: Moving from Distributed ECUs to Zonal Intelligence

Is Your AGV/AMR Really Safe?

White Papers

UDS Diagnostics Implementation for Climate Control ECU

Riding the Future: A Practical Guide to Software-Defined Motorcycles

Get in Touch

Build, deploy, and scale production-grade automotive software products or custom engineering solutions with a trusted automotive software partner.