Production-Grade Automotive Embedded Software Products & Engineering Services 

Embedded. Digital. Agile. Trusted.

ElectRay delivers production-grade automotive software products and independent engineering services for OEMs and Tier-1 suppliers. 

From vehicle diagnostics stacks (UDS, OBD, OBDonUDS, ZEVonUDS), secure flash bootloaders, and BSPs to fully customized ECU, SDV, and E/E software development, and Connected Vehicle Platform, we support automotive programs across the complete vehicle lifecycle from architecture to production deployment. 

Our work is grounded in scalability, safety, regulatory compliance, and long-term maintainability for modern vehicle platforms. 

Automotive Software Engineering Services

We deliver independent, end-to-end automotive software engineering services for ECU and vehicle platforms across Body, Powertrain, Chassis, Connectivity, ADAS, Infotainment and EV domains. 

Our teams support custom software development, configuration, integration, testing, and third-party stack integration across AUTOSAR Classic & Adaptive, diagnostics, bootloaders, and ECU middleware. 

Software-Defined Vehicle (SDV) Engineering

ElectRay supports OEMs in transitioning from hardware-centric vehicles to software-defined architectures without disrupting current production programs. Our engineering services cover system architecture, middleware integration, and ECU software development across AUTOSAR and non-AUTOSAR platforms.

SDV engineering focus 

  • Zonal & centralized vehicle architectures 
  • Service-oriented middleware & platforms 
  • Virtualization-ready vehicle software 

Software & E/E Architecture Integration 

ElectRay helps OEMs and Tier-1s design and integrate scalable software and E/E architectures that support today’s vehicle platforms and future SDV programs. We ensure smooth integration across ECUs, domain controllers, and centralized compute platforms. 

Where we add value 

  • Vehicle software & E/E architecture design 
  • Legacy-to-SDV architecture transition support 
  • Third party AUTOSAR stack integration 

Vehicle Diagnostics 

ElectRay delivers reliable vehicle diagnostics engineering supporting development, manufacturing, and after-sales operations. Our solutions are built for modern ECUs and software-defined vehicle platforms. 

Diagnostics focus areas 

  • In-vehicle diagnostics, flashing, and coding 
  • SOVD, UDS, OBD & DoIP 
  • Remote diagnostics and vehicle health monitoring 

Automotive Cybersecurity & Functional Safety 

ElectRay delivers end-to-end cybersecurity and functional safety engineering aligned with global automotive standards and OEM requirements.

Our engineering approach 

  • Security & safety by design
  • ISO 21434 & ISO 26262 aligned
  • Secure ECU, network & OTA
  • Production-ready compliance

Ready-to-Use Production-Grade Software Stacks

Production-grade software platforms enabling OEMs and Tier-1 suppliers to build, deploy, and operate software-defined vehicles. From in-vehicle embedded systems to cloud-based connected platforms, our stacks are designed for scalability, security, and real-world automotive programs. 

Embedded Software Stack 

Modular ECU Software Built for Automotive Programs 

ElectRay’s Embedded Software Stack provides production-grade software components for ECU development across AUTOSAR and non-AUTOSAR environments. Designed for scalability, compliance, and faster time-to-market. 

AUTOSAR Stack

Standards-compliant software for safety-critical and regulation-driven ECUs. 

  • UDS Stack – ISO 14229 compliant diagnostics 
  • OBD Stack – Global emissions diagnostics compliance 
  • OBDonUDS Stack – Unified diagnostics over UDS 
  • ZEVonUDS Stack – Diagnostics for electric and zero-emission vehicles 

Lightweight Stack 

Optimized embedded software for cost-sensitive and resource-constrained ECUs. 

  • Secure Flash Bootloader – Safe and reliable ECU flashing 
  • J1939 Stack – CAN-based communication for commercial vehicles 
  • Board Support Packages (BSPs) – Faster hardware bring-up and portability 

Connected Vehicle Platform

ElectRay delivers connected vehicle software enabling secure ECU-to-cloud communication, OTA updates, and real-time vehicle insights. We offer both custom engineering and our embedded-first connected vehicle platform, eConnectX.

Platform Highlights

  • Real-time vehicle monitoring & data logging
  • Secure Over-The-Air (OTA) updates
  • Remote diagnostics with deep ECU access
  • Fleet dashboards & predictive maintenance

Why Choose eConnectX

  • Unifies diagnostics, OTA & cloud analytics
  • SDV-ready architecture with continuous updates
  • Cuts engineering effort, warranty costs & time-to-market
  • AI-driven predictive maintenance insights

Our Unique Advantage

  • Production-ready, embedded-first platform
  • Deep ECU integration with proven ElectRay software IP
  • Secure, scalable, and compliant with automotive standards
  • Optimized for EVs, legacy vehicles, and commercial fleets

Case Studies

AUTOSAR UDS Software Stack Implementation and Integration

Functional Diagnostic Requirements Definition for Software-Defined Vehicles

UDS Diagnostics Implementation for Climate Control ECU

Accelerating SDV Readiness: AUTOSAR Adaptive Execution Manager

Why ElectRay?

ElectRay is trusted for delivering production-grade automotive software both as reusable, market-ready products and as fully customized engineering programs. 

Embedded. Digital. Agile. Trusted. 

We embed deeply within customer engineering organizations, build embedded-first automotive software platforms, and deliver with agile, scalable execution. Our trust is earned through engineering ownership, quality, standards compliance, and predictable delivery.  

What Makes Us Different:

  • 10+ years in automotive embedded & digital engineering
  • Proven delivery across global OEM & Tier-1 programs
  • Deep AUTOSAR Classic & Adaptive expertise
  • eConnectX: Embedded-first connected vehicle platform
  • Strong engineering culture focused on quality & safety
  • Scalable teams for multi-domain automotive programs
  • Experience across EV, CV & passenger vehicle platforms
  • Driven by innovation for future-ready automotive solutions

We combine deep technical expertise with a focus on reliability, safety, and innovation. Our solutions empower next-generation mobility across all automotive segments.

Our Technology Stack & Expertise

  • AUTOSAR Classic & Adaptive
  • C/C++, Embedded Linux, RTOS
  • Functional Safety – ISO 26262
  • Cybersecurity – ISO 21434
  • Telematics, MQTT, REST APIs
  • Cloud: AWS, Azure, GCP
  • CAN, LIN, Ethernet, UDS, XCP
  • Bootloaders, BSP, Diagnostics 

These technologies power ElectRay’s production-grade software products and platforms, including the eConnectX Connected Vehicle Platform. 

Hear From Our Happy Customers

The engineer that we trained for our project needs was very good and helpful in project execution. He really could fulfil the expectations.

Andre Zeh, Managing Director, Fleckner und Simon Informationstechnik GmbH
ElectRay supported us for over 3 years with software development and testing. Their team was well-trained, deeply committed, and treated our projects as their own. Continuous upskilling and strong teamwork gave us a real advantage.
Ambarish Gupta, Head of Electronics, Brose India Automotive Systems Pvt. Ltd.
Over the past three years, ElectRay has helped us achieve key project milestones. Their team consistently showed eagerness to learn and a positive, collaborative attitude. Congrats on building such a great team!
Bhan Pratap Sengar, Manager Electronics Systems, American Axle and Manufacturing Corporation Pvt. Ltd.

ElectRay has shown unique approach towards the work requested in terms of ownership and taking responsibility. We see ElectRay as a quick learner that could understand our need in due time and was able to deliver the expected.

Sunil Patil, General Manager - Engineering, Behr-Hella Thermocontrol India Pvt. Ltd.
The ElectRay Engineer’s working on our projects were technically sound. They also supported knowledge transfer process on project completion & that was very helpful.
Chetan Namjoshi, Software Manager, Varroc Engineering Pvt. Ltd.
Working with ElectRay was a very positive experience. Their team showed sincerity, technical strength, and strong ownership, especially in functional diagnostics. They delivered quality work, communicated well, and met project goals with a structured approach.
Vikrant Bhangay, Head E-Cockpit, FEV India
It was great working with the ElectRay team. Communication was always clear, and the team showed strong understanding, responsibility, and commitment. Strengthening skills in areas like AUTOSAR and ASPICE can take them even further.
Chayanika Baruah, Manager - Software Design, Beher-Hella Thermocontrol

Blogs

Discover how the Motorcycle Industry can evolve by adopting cross-industry technologies from automotive, aerospace, telecom, and consumer electronics to stay competitive.

What the Motorcycle Industry Can Learn from Automotive’s Cross-Industry Tech Adoptions

The Future of Vehicle Diagnostics in the SDV Era: Moving from Distributed ECUs to Zonal Intelligence

Is Your AGV/AMR Really Safe?

White Papers

UDS Diagnostics Implementation for Climate Control ECU

Riding the Future: A Practical Guide to Software-Defined Motorcycles

Get in Touch

Build, deploy, and scale production-grade automotive software products or custom engineering solutions with a trusted automotive software partner.